Target audience were not broad. We mainly target Canon users/photography enthusiast.
A thorough digital ad campaign.
We had explore running the ads on multiple platform such as FB/IG, Google Ads, Youtube and TikTok. Two different set of creatives were use to push this campaign.
Estimated KPI: 6.5Mil Impressions, 3.5Mil Reach, 13K Clicks
Actual Result: 13.7Mil Impressions, 5.6Mil Reach, 16K Clicks