To get extensive reach and awareness for the annual Acer Day celebration via social and digital ads. Geo-targeting was explored for enhanced the campaign.
Last-minute decisions and delayed confirmations led to content not adhering to the schedule. Lifesight targeting achieved the 2.2 million KPI, but didn't meet estimated reach due to focused audience targeting, limiting reach. Budget shifts and campaign adjustments impacted budget utilization, with RM1,926.36 remaining.
Develop 3-4 weeks of social media content, strategize digital ads, and align with campaign objectives.
Estimated KPIs: 11 million Reach, 20 million Impressions
Actual Results: 18 million Reach, 23 million Impressions
KPIs mostly met, except for Link Clicks due to an abrupt ad pause.
Total Media Budget Expended: USD 21,463.92 (RM 96,587.64)