Performance Marketing Specialist

Develop and execute online performance marketing strategies, manage media buys, analyze campaign performance and collaborate with teams

Role Type
Work Hours
Kuala Lumpur

Description of Role

  • Assist in the development and execution of online performance marketing strategies to drive user awareness, acquisition, engagement, and/or conversion.
  • Execute, manage and optimise media buys in major digital advertising platforms (Google, Facebook, LinkedIn, DV360)
  • Analyse campaign performance and generate detailed reports to make relevant optimisations and recommendations to deliver the best possible result.
  • Closely monitor campaign’s performance to ensure objectives & KPI are met.
  • Work closely with strategizing team for upcoming and execute digital campaigns.
  • Provide media buying and audience targeting recommendations for clients ranging from B2C, B2B and IT Solution provider.
  • Interest in latest digital marketing, industry trends, best practices and demands.


  • Must have AT LEAST 1 (ONE) YEAR min. experience in digital media buying (Facebook and Google)
  • Understanding of online performance marketing concepts, paid media channels, and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).Strong analytical, metrics oriented mindset, problem solving and time management skills.
  • Good with numbers and possess attention to detail.
  • Well-versed in Excel & PowerPoint.
  • Proactive, energetic and good team player.
  • Able to perform under minimal supervision.
  • Google AdWords, Google Analytics & Facebook Blueprint certification are added advantage.
  • A proactive and results-driven mindset, with a passion for digital marketing and a willingness to learn and adapt in a fast-paced environment.