About
Completion
2022
Client
Canon
Location
Not defined.
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Summary
Services
Digital Marketing
Creative Campaigns
Categories
Social Media
Digital Ads
More about this project
The Challenge
Recovering Canon FB's followers after a purge due to inactivity.
Solution
Analyzed past trends, identified reasons, and reversed the decline.
Project Scope
Tasks include weekly meetings, content ideation, creative output, reporting, and community management. Manage 4 accounts concurrently: FB, IG, Kaki Canon FB Group, LinkedIn. Constant analysis for improvements.
Approach
Involves maintaining all social media pages while consistently analyzing insights to drive continuous improvement.
Summary of services
Despite encountering several challenges along the way, we achieved notable progress in growing the account. On Instagram, the follower count increased from 49,000 to 61,000. The most significant improvement was observed in terms of engagement metrics. In 2020, the average engagement was 7,000 (IG) and 9,000 (FB), which escalated to 11,000 (IG) and 23,000 (FB) by 2022. We also had manage to create about 50+ creative for social media each month.
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