Canon No 1 Camera

Media buy campaign to help Canon increase its brand awareness of its camera market position to target audience.

About

Completion
2022
Client
Canon
Location
Not defined.

Summary

Services
Digital Marketing
Creative Campaigns
Categories
Social Media
Digital Ads
More about this project

Challenge

Target audience were not broad. We mainly target Canon users/photography enthusiast.

Project Scope

A thorough digital ad campaign.

Approach

We had explore running the ads on multiple platform such as FB/IG, Google Ads, Youtube and TikTok. Two different set of creatives were use to push this campaign.

Summary of services

Estimated KPI: 6.5Mil Impressions, 3.5Mil Reach, 13K Clicks​​

Actual Result: 13.7Mil Impressions, 5.6Mil Reach, 16K Clicks​​

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