About
Completion
2022
Client
Acer
Location
Not defined.
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Summary
Services
Digital Marketing
Event & On-ground
Categories
Digital Ads
Social Media
On-Ground Events
More about this project
Objectives
To get extensive reach and awareness for the annual Acer Day celebration via social and digital ads. Geo-targeting was explored for enhanced the campaign.
Challenge
Last-minute decisions and delayed confirmations led to content not adhering to the schedule. Lifesight targeting achieved the 2.2 million KPI, but didn't meet estimated reach due to focused audience targeting, limiting reach. Budget shifts and campaign adjustments impacted budget utilization, with RM1,926.36 remaining.
Project Scope
Develop 3-4 weeks of social media content, strategize digital ads, and align with campaign objectives.
Summary of services
Estimated KPIs: 11 million Reach, 20 million Impressions
Actual Results: 18 million Reach, 23 million Impressions
KPIs mostly met, except for Link Clicks due to an abrupt ad pause.
Total Media Budget Expended: USD 21,463.92 (RM 96,587.64)
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